Projects

What I've built, and how I measured it.

Client work for agencies and growing businesses, plus the systems I built myself to make my clients' lives easier.

OsteoStrong · franchise network

One CRM and automation system for ~200 locations

Corporate wanted consistency, and each location wanted to own its leads. I built CRM and automation that did both: routing by location, discovery calls, reminders for complimentary sessions, a six-part nurture series and a first-session welcome for new members.

Stack

GoHighLevel
Calendars
APIs
Email & SMS

What I measured

Speed to lead, bookings, show-up for first sessions, pipeline by location.

~200 franchise locations supported

Phlash Consulting · marketing agency for home-service brands

The CRM behind 50+ agency clients

Inside the agency, I owned GoHighLevel for HVAC, plumbing, roofing, construction and remodeling clients: snapshots, workflows, pipelines, lead routing, onboarding and follow-up, plus integrations with the tools each client already used.

Stack

GoHighLevel
Jobber
ServiceTitan
Housecall Pro
JobTread
OpenPhone

What I measured

Lead response, routing accuracy, booked estimates, failed automations caught and fixed.

50+ client CRM environments

Pause Breathwork · online programs

Five offers connected into one customer journey

From a free lead magnet to an entry offer with an order bump, a monthly membership and a high-ticket mastermind. I built the funnels, CRM, email and SMS, ManyChat entry points and webinar operations, and ran launch QA.

Stack

GoHighLevel
ManyChat
Webinars
Meta Ads tracking
Webhooks

What I measured

Leads, calls, ad performance, purchases, revenue and recurring revenue, in one weekly report.

Revenue up 35% and CPL kept at $5

OutDo Growth · growth agency (UK)

Lifecycle journeys across 20+ client accounts

Webinar engagement, abandoned-cart and client re-engagement journeys, each written and timed for where the person was. I also mapped processes, evaluated tools and connected websites, CRM, webinars and reporting.

Stack

HubSpot
GoHighLevel
Zapier
Make
Webflow
WebinarKit

What I measured

Webinar show-up, cart recovery and re-engagement responses.

20+ client accounts

COO Alliance · executive business community

Turning a messy CRM into one the team trusts

The GoHighLevel setup had grown in pieces. I audited it, rebuilt the pipelines and lifecycle stages, organized the data, repaired or replaced automations, documented everything and trained the team.

Stack

GoHighLevel
Documentation
Team training

What I measured

Automation errors, data completeness and pipeline accuracy before and after.

Chris Capozzoli · entrepreneur with several businesses

A long-term tech partner across a founder's companies

An ongoing partnership supporting marketing technology, customer journeys and campaign execution across several businesses, so the founder can focus on growing them.

Stack

GoHighLevel
Funnels
Automation

Systems I built

Tools I created to support my clients.

When the market didn't have the right tool, I built it. These show the developer side of how I work.

Self-storage operations + CRM · for Rethink Self Storage

UnitHub

A rental-management platform for units, tenants, contracts, billing and move-ins and move-outs. Payments run on Stripe, and every status change syncs to GoHighLevel so the right message goes out automatically.

Custom software
Stripe
GoHighLevel API
Webhooks

Read the case study →

AI support assistant · bilingual

Better Call Rob

An AI assistant that helps GoHighLevel users find answers in English and Portuguese, built on retrieval-augmented generation, hybrid search and voice transcription.

Python
FastAPI
Embeddings
RAG
Transcription

AI website analysis

Competitive Analysis Tool

Paste a competitor's website and get a clear breakdown of their positioning and messaging, so clients can see where they stand.

OpenAI API
Web analysis
JavaScript

Try it →

Certification learning portal · for Pause Breathwork

Pause Breathwork Certification Portal

A custom learning portal that gave students one place to access courses, complete questionnaires, track dyad practice, and follow their progress toward Breathwork certification. Notifications kept students informed about upcoming courses, creating a connected learning experience tailored to Pause Breathwork’s certification program.

Custom portal
Progress tracking
Course management
Student notifications

Have a project in mind? Let's talk